Livestreaming with KOLs (Key Opinion Leaders) has been an effective tool for brands to gain strong visibility. This is especially true in advertising campaigns launching new products, where it's even more effective in attracting attention and building customer trust. In this article, let's explore in detail the service of hiring KOLs for livestreaming, its benefits, and how to get started.
What is a KOL livestreaming rental service?
First, it's important to understand that KOLs (Key Opinion Leaders) are individuals with strong influence in a specific field, such as beauty, fashion, technology, or food. When KOLs collaborate with brands through livestreaming, product messages are conveyed directly, vividly, and persuasively to the audience. Unlike influencers who post on social media, KOL livestreams create instant interaction and genuine emotion with viewers, thereby stimulating faster purchasing decisions.
Benefits of hiring KOLs to livestream for a new brand.
It's no coincidence that KOL livestreaming services are growing and becoming increasingly popular. Below are the clear benefits this service offers:
Boosting trust quickly
Consumers tend to trust KOLs more than traditional advertising. When KOLs use or recommend products during a livestream, they create a more intimate and authentic feeling towards the brand and the product.
Reaching the right target customer segment.
A suitable KOL will have a follower count that matches your target market. This helps save advertising costs for brands while still achieving high effectiveness.
Instant purchase stimulation
Livestreaming often comes with limited-time offers and hot promotions, easily influencing viewers to make quick purchasing decisions thanks to the FOMO effect.
Enhance brand recognition.
A livestream can attract thousands of live viewers and tens of thousands of replays, thereby spreading brand awareness quickly.
Criteria for selecting suitable KOLs for livestreaming
Several factors must be considered to ensure the selection of the right KOL for livestreaming, including:
- Industry suitabilityKOLs should have an image and community that matches your product.
- Actual interaction volumeIt's not just about the number of followers, but also the number of likes, comments, and shares during the livestream.
- Style and manner of speakingYou need to be natural, charming, and know how to maintain the rhythm of the broadcast.
- Personal reputationAvoid choosing KOLs who have been involved in scandals that negatively impact the brand.
The process of hiring KOLs for effective livestreaming.
If you collaborate with a reputable agency that provides KOL Livestreaming services, the process will be very professional, basically consisting of the following steps:
- Define objectivesIs it for selling products, promoting them, or increasing brand awareness?
- Choose the right KOL.Based on industry, budget, and objectives.
- Clear agreementContent, duration, broadcasting platform, and rights to reuse the content.
- Prepare a livestream script.Engaging content, with prizes or mini-games.
- Conduct a livestreamA technical support team and a stable internet connection are required.
- Measuring effectivenessStatistics on views, interactions, orders, and media coverage.
How much does it cost to hire a KOL for livestreaming?
The cost of hiring a KOL depends on many factors and is not fixed in practice:
- Level of popularity: Micro KOLs (5,000 – 50,000 followers) are cheaper than macro/cel KOLs.
- Duration and number of livestream sessions.
- Platforms used: Facebook, TikTok, YouTube…
- Content requirements: Simple livestream or one with a highly interactive script?
The cost of hiring KOLs for livestreaming can range from a few million to hundreds of millions of VND. Therefore, new brands should choose KOLs that fit their budget and specific goals.
Where can I hire KOL livestreaming services?
You may or may not know this, but there are hundreds, even thousands, of KOLs actively operating in the social media space. Therefore, finding and working with them yourself can be quite difficult, time-consuming, and prone to errors if you lack experience. A better solution is to seek support from professional agencies.
One of the best agencies for hiring KOL livestreaming services is Emoii Agency. Emoii Agency is a company that hires international and famous Western models in Ho Chi Minh City, providing multi-platform livestreaming services combined with KOLs/influencers. They have a technical team, content editors and creators, and a rich list of KOLs active in various fields.
Emoii Agency offers a complete KOL livestreaming service package, from idea generation and connecting with suitable KOLs to script writing, technical support, and post-production… All processes are streamlined in the most professional and dedicated manner.
Some things to keep in mind when conducting livestreams with KOLs.
When hiring KOL livestreaming services, you need to keep the following points in mind:
- The product must be of high quality. Because livestreaming can't hide mistakes.
- Prepare a technical backup. To avoid network, audio, and video issues.
- Reuse video Livestream for re-advertising or posting on other platforms.
- There is an after-sales plan. After the livestream, to retain new customers.
Conclude
Hiring KOLs for livestreaming not only helps newly launched brands reach the market quickly but also creates momentum for sales growth right from the start. If you choose the right KOL, prepare professional content, and work closely with a reputable agency like Emoii Agency, your livestream campaign can absolutely create a huge impact.
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