TikTok is growing rapidly and quickly becoming the most popular social media platform today. Beyond creative and entertaining videos, the platform is also an extremely effective tool for online business, selling products through livestreaming, and building personal brands.
If you are an individual or organization looking to learn how to livestream on TikTok, this article will provide you with specific instructions.
Overview of livestreaming on TikTok
Livestreaming on TikTok is a live video streaming feature designed to interact with other users in real time. Viewers can leave comments, send gifts, or ask questions directly while the livestreamer is broadcasting. Livestreaming is one of TikTok's most powerful tools for connecting with your follower community, boosting trust, and increasing purchase behavior.
In recent years, TikTok has continued to invest heavily in its e-commerce ecosystem with TikTok Shop. This is why livestreaming is no longer just a form of entertainment, but has officially become an effective sales channel, utilized daily by both brands and individual users.
Livestreaming on TikTok offers many clear benefits, including:
- Increase coverage and reach users in real time.
- Convenient for building brand awareness for both brands and individuals.
- It encourages interaction and keeps viewers engaged for longer.
- Boost direct sales directly within the platform.
- Opportunities to receive gifts from viewers, which can be converted into profit.
Requirements for livestreaming on TikTok in 2025
In reality, not all TikTok users can livestream. You need to meet some basic requirements of the platform to ensure a quality and safe livestream for the community. Currently, the latest requirements to activate the livestreaming feature on TikTok are as follows:
- Age: Users must be 16 years of age or older, or 18 years of age or older if they wish to enable the feature to receive gifts from viewers.
- Minimum number of followers: Your account needs to have at least 1000 followers to unlock the livestreaming feature.
- No violations: User accounts must comply with TikTok's community guidelines, not violating regulations regarding images, content, behavior, and language.
How to start a TikTok livestream when you don't meet the requirements.
Many TikTok users want to livestream but don't have 1000 followers. However, there are ways to do so even without meeting this crucial requirement. Here's how:
- Step 1: Access your profile page and select the three-line icon (menu) in the upper right corner.
- Step 2: Select the "Settings and Privacy" option.
- Step 3: Select “Report an incident” or “Report a problem”.
- Step 4: In the list of topics, select "LIVE" and then select "I cannot stream live".
- Step 5: Click on “Still having trouble?” and enter your request to enable livestreaming permission.
You can refer to the following message: I am a content creator and I want to livestream to share and interact with the community. My account is active and does not violate any policies. I would appreciate it if TikTok would consider enabling the livestreaming feature. Thank you.
After submitting, you can expect a response from TikTok within 1 to 3 business days. If approved, the LIVE button will automatically appear.
How to livestream on TikTok using your phone
Livestreaming on TikTok using a phone is the most popular method, widely adopted by many accounts, and is especially suitable for beginners and those who want to livestream quickly. Here are the steps you need to follow:
- Step 1: Open the TikTok app on your phone and log in to your account.
- Step 2: On the main TikTok interface, select the plus icon in the middle at the bottom of the screen.
- Step 3: In the video recording options, swipe right to find the “Live Streaming” or “Live” feature.
- Step 4: On the livestream interface, you need to enter a title for your livestream. The title is very important in attracting viewers, so you should make it short, clear, and engaging.
- Step 5: You can customize your livestream with features such as: choosing an avatar, enabling/disabling comments, adding effects, filters, and background music to suit your personal style.
- Step 6: After checking the settings and getting ready, simply press the “Go Live” or “Start Livestream” button to begin broadcasting live.
- Step 7: After the live stream ends, click on "End" and review the livestream statistics such as viewership, duration, and number of gifts received (if any).
>> See more: How to shoot an engaging product advertisement video
How to livestream on TikTok using a computer
For users who want to invest in more professional content or want to livestream using slides, audio, video, etc., live streaming from a computer is very suitable. Some new TikTok features such as OBS Studio, Streamlabs, or Live Studio will help you have a high-quality live stream. Here's how:
- Step 1: Download and install TikTok Live Studio or OBS Studio software on your computer.
- Step 2: Log in to your TikTok account and grant the app access to your camera and microphone.
- Step 3: Customize the livestream interface, including selecting video and image sources, adding titles, transition effects, and more.
- Step 4: Get the Stream Key from TikTok and start connecting with the software.
- Step 5: Press “Start Streaming” to begin broadcasting.
Live streaming on TikTok using a computer is ideal for professional sales events, product introductions, brand launches, or sharing more structured instructional or academic content.
Tips to get more viewers on TikTok livestreams
Have you ever wondered why some livestreams get thousands or even tens of thousands of viewers, while yours gets very few? It all has a clear strategy. Here are some tips to help improve your livestream:
- Livestream schedule: Livestreaming should be done during prime time, such as in the evening from 7 PM to 9 PM or on weekends when users have more free time.
- Catchy title: The livestream title is the first thing viewers see. You need to ensure the title is intriguing enough and clearly reflects the content or benefits viewers will receive.
- Prepare the content thoroughly: Unless you're a professional content creator, you shouldn't livestream spontaneously. Instead, you need to create a script or outline to guide the flow of the content and avoid losing engagement.
- Focus on interaction: Reading comments, addressing viewers by name, asking questions, organizing mini-games with prizes… these tips will help increase watch time and retain users.
- Invest in audio and visual equipment: Good lighting and clear sound are essential for a successful livestream. These are crucial elements in attracting and retaining your audience.
- CTA: Don't forget to encourage viewers to follow your channel, share your livestream, or click on your product link if you're selling something.
Notes on TikTok's livestreaming policy
In reality, many livestreams take place every day and get "striked" by TikTok. These are livestreams that violate policies, resulting in feature suspension or even account restrictions. Therefore, besides investing in your livestream, the most important thing to focus on is complying with TikTok's regulations.
- Avoid making statements or sharing content that violates moral standards, is violent, or is sensitive in nature.
- Avoid excessively posting public links, phone numbers, or bank account details during livestreams.
- Do not use livestreaming for fraudulent purposes, deception, impersonation, or to cause misunderstanding.
- Do not livestream prohibited content including gambling, pyramid schemes, or selling goods of unknown origin.
The TikTok social media platform uses automated content scanning technology combined with a team of manual moderators. Therefore, if violations are detected, your account may have features restricted, receive warnings, or even be permanently deleted.
Emoii Agency – Providing professional livestreaming solutions
Today, many individuals and brands tend to collaborate with suitable service providers to support the implementation of professional livestreaming. This is an effective strategy that will help enhance the experience, boost performance, and reduce technical burden. At Emoii Agency, you will experience our comprehensive range of services. livestreaming service Highlights include:
- Multi-platform livestreaming: Facebook, TikTok, Shopee… help you reach customers on multiple channels simultaneously.
- Professional equipment: We use 4K cameras, studio-quality lighting, and professional audio to ensure crisp sound and sharp images for the livestream.
- We offer Western models for hire., KOC/KOLs Highly experienced: Emoii's team of foreign models can lead naturally, create good interactions, and are professional in closing deals and organizing mini-games.
- Complete process, full support: Emoii applies a comprehensive process that includes receiving client requirements > agreement and contract signing > script development and coordination of models, crew, etc. > livestream implementation and post-production > detailed reporting on views, sales, and suggestions for improvement.
With hundreds of projects successfully implemented, service Professional livestream selling in Ho Chi Minh City Emoii Agency's services not only deliver a professional image but also help brands increase engagement, reduce organizational costs, and optimize sales through livestreaming.
Conclude
Livestreaming on TikTok in 2025 has become more accessible and effective than ever before. With the detailed TikTok livestreaming guides above, you now know the basics to apply and sustainably develop your TikTok channel. Livestreaming is not just a sales or entertainment tool, but also a journey of connecting and asserting yourself in the digital world. Good luck!
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