The demand for hiring foreign models in Vietnam has been rapidly increasing in recent years. Competition among brands requires advertising images to be outstanding, have an international feel, and demonstrate professional standards. Therefore, choosing the right agency for hiring foreign models not only saves time but also reduces risks when implementing TV commercials, lookbook shoots, or organizing events. This article compiles the top 5 agencies for hiring foreign models that are highly rated in 2025. The list is based on criteria such as price, quality, process, and reputation in the market.
Why has the demand for hiring foreign models in Vietnam increased sharply?
The booming advertising, fashion, and e-commerce industries have increased the demand for visuals. Businesses looking to differentiate themselves in TV commercials, lookbooks, or online campaigns often seek out Western models because they offer a fresh, modern feel and align with global aesthetic standards.
The Vietnamese market is also becoming increasingly open, attracting many international content experts, brands, and creators. This creates an ideal environment for agencies providing foreign models to operate more professionally. For businesses, working through an agency saves time searching, ensures a clear process, and reduces legal risks.
Criteria for evaluating a reputable foreign model agency.
When businesses seek overseas model services, properly evaluating the agency is crucial to ensuring image quality and production effectiveness. Each of the criteria below is directly related to the potential for collaboration between the brand and the model during the working process.
- Diverse model profiles: What an agency needs list of models A diverse range of ages, styles, nationalities, and appearances are available, along with portfolios, casting videos, and lookbook photos to easily select the right fit for your project.
- Professional workflow: This includes briefing, model recommendations, casting (online/offline), clear contract signing, and logistics support. A clear contract regarding buyout and image usage scope helps control costs.
- Experience in collaborating with the team: The agency has experience working with major brands, coordinating seamlessly with directors, stylists, and film crews to minimize errors and maximize the model's potential.
- Transparent and reasonable pricing: Model fees, buyout costs, costumes, and other incidental expenses must be clearly itemized to help businesses prepare appropriate budgets.
Top 5 services offering affordable foreign models in Ho Chi Minh City
The list below showcases five trusted agencies known for their consistent quality and reasonable costs. Each agency has different strengths, suitable for various business needs.
1. Emoii Agency. Leading the market for Western models in Ho Chi Minh City.
Emoii Agency is known as one of the pioneering agencies in the field of hiring Western models in Vietnam. Established in 2015 and operating in Ho Chi Minh City, the agency owns a large number of models from Europe, the US, Russia, and South Korea. Thanks to this, brands can choose the appropriate style for each advertising campaign., lookbook good TV commercial.
Emoii's strengths stem from a combination of professional management and clear processes. The agency provides casting services, concept support, and consulting. livestream script and provides production support when businesses need it. In addition, Emoii's pricing is considered competitive and transparent, suitable for both small and medium-sized enterprises as well as large brands looking to project an international image.
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2. Gold Meta. Strengths in TV commercials and commercial photography.
Gold Meta focuses on commercial image services such as TV commercials, advertising videos, and product shoots. This agency boasts many foreign models with modern styles, making them easy to work with in any filming environment. Gold Meta's service packages also include additional support such as stylists, makeup artists, or studios upon client request.
Gold Meta's pricing is considered reasonable for medium-sized campaigns, especially in consumer advertising and e-commerce. It's a good option for brands needing fast turnaround times and diverse models.
3. Asia Model Company. A multinational model network.
Asia Model Company is a popular choice for brands needing models with diverse styles. The company boasts many faces from the Middle East, South Korea, and Europe. This gives brands an advantage when they want to launch high-end fashion campaigns, advertisements, or collections with a modern style.
Customers often appreciate the quick response and support throughout the preparation process. Asia Model Company's prices are in the mid-range but are commensurate with the quality of the models and accompanying services.
4. Top Model Vietnam. Strengths in training and professionalization.
Top Model Vietnam has a distinct advantage in its model training capabilities. The company focuses on honing catwalk skills, posing, and acting in front of the camera. As a result, many businesses choose this agency for fashion events, shows, or lookbook shootings.
Top Model Vietnam's models are suitable for brands that want to build a youthful image. The cost is competitive, making it suitable for small and medium-sized businesses.
5. Sylvia Fashion Company. Flexibility for young brands.
Sylvia Fashion Company boasts a team of young, lifestyle and street style models suitable for fashion brands, F&B businesses, or startups. Their services are flexible and easy to communicate with, helping businesses optimize their production timelines.
Sylvia's pricing is quite competitive compared to the market, making it a reasonable choice for projects that need a budget-friendly option but still want a professional image.
Cost of hiring foreign models in 2025
Cost is a crucial factor when planning a photoshoot campaign. The price of hiring Western models usually depends on several factors:
- Rental period: Calculated per workday or per week, depending on project requirements.
- Model's level of fame and experience: Models with a high reputation and experience usually cost more.
- Project location and requirements: Filming internationally or in other provinces, requiring complex costumes and poses, increases costs.
- Scope of image usage: Advertising on major platforms like TikTok, Facebook Ads, or billboards will affect licensing (buyout) costs.
Discover: TV Commercial Production Process
- How to optimize your budget: Choose a model who fits the concept instead of the one with the highest fee. Working through an agency saves time searching and reduces the risk of scheduling changes or casting cancellations.
When should businesses choose foreign models?
The decision to use foreign models depends on the image the brand wants to convey. Below are some common scenarios.
- When a brand wants an internationally recognized image: Foreign models often bring a modern vibe, suitable for advertising ideas Targeting international tourists or the high-end market.
- When you need to make a difference in your TV commercial: Images of foreign models easily create a strong impression right from the first few seconds of a TV commercial. This is advantageous when brands need to attract viewers in an increasingly competitive content environment.
- When a brand wants to reach a high-end customer group: Industries such as cosmetics, high fashion, or interior design often prioritize images with high aesthetic standards. Foreign models are a suitable choice in these cases.
- When you need eye-catching images on e-commerce platforms: E-commerce platforms often display images in a small format and compete directly. Foreign models create differentiation and increase the likelihood of attracting viewers.
Things to note when working with Western models.
A smooth workflow will help optimize production time and create better results. These are common considerations in projects.
- Preparation in terms of time, culture, and communication: Foreign models have a work style that adheres to international standards. Brands need to prepare a clear timeline, provide accurate information about the schedule, and ensure that information is not misrepresented.
- A clear brief before the shooting day: A comprehensive brief outlining the concept, costumes, expressions, and scenes helps the models understand their roles. This saves time during the shoot and leads to greater efficiency.
- Contract and image usage rights: All projects should have a contract to avoid disputes over buyout and image usage. This is a crucial element in any advertising campaign.
- Prepare contingency plans.Changes to the schedule or weather conditions may occur. Having a contingency plan allows the brand to handle them quickly and avoid impacting the timeline.
In conclusion, what is the right choice for the brand?
The top 5 foreign model agencies featured in this article each have their own advantages and suit different needs. Choosing the right agency depends on your budget, image style, and campaign goals. A reputable agency should be transparent about costs, possess a diverse list of models, and have a clear process.
If your business needs assistance in selecting foreign models for TV commercials, lookbooks, or events, Emoii Agency is the right place to start. The consulting team at Emoii has experience working with numerous domestic and international brands and is always ready to suggest models that fit the concept and budget of each project.
You can send your brief or request a quote directly via:
- A: 159 Vo Nguyen Giap Street, Thao Dien Ward, District 2, Ho Chi Minh City
- Hotline/Zalo: 0336669311
- E: emoiisaigon@gmail.com
Emoii will respond quickly and provide support from model selection to production scheduling, ensuring your campaign is fully implemented.
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